1. Who we are
This Privacy Policy explains how Pre-Tax Playbook, a division of Seven16 Group LLC (“Pre-Tax Playbook,” “we,” “us”) collects, uses, discloses and protects personal information through pretaxplaybook.com (the “Site”), our lead forms, our scheduling page, our phone line, and our emails. The business responsible for your information is Seven16 Group LLC, a Wyoming limited liability company, doing business as Pre-Tax Playbook, 325 Adams Drive #504, Weatherford, TX 76087.
The Site is an independent marketing and lead-generation site that explains a Section 125 pre-tax fixed hospital indemnity program offered through Elysian Healthcare LLC. It is directed to businesses, mainly employers with 100 or more employees, brokers and PEOs. We are not an insurance carrier, and this Site is not Elysian's official website.
2. Notice at Collection
At or before the point we collect personal information, we tell you the following:
- Categories collected: identifiers (name, work email, phone, IP address); professional or employment information (company, title, role, employee count, state); internet activity (pages visited, device and browser data, form source page); audio information (recordings of calls to our phone line); and inferences (whether your company may be a fit for the program).
- Purposes: to respond to you, deliver the CFO's Due-Diligence Kit, confirm your email (double opt-in), schedule and hold calls, qualify fit, send updates you agreed to, keep the Site secure, and comply with law.
- Sale or sharing: we don't share personal information for cross-context behavioral advertising. When we refer a qualified inquiry to a licensed provider, we treat that referral as a potential “sale” or “sharing” under California law. You can opt out at any time through Do Not Sell or Share My Personal Information, and we honor Global Privacy Control signals.
- Sensitive personal information: we do not ask for it and do not use it to infer characteristics about you.
- Retention: see How long we keep it (generally up to 24 months after our last interaction).
- Your rights and choices: see Your California privacy rights and Your Privacy Choices.
3. What we collect
| Category (Cal. Civ. Code §1798.140) | Examples | Collected in the last 12 months? |
|---|---|---|
| Identifiers | Name, work email address, phone number, IP address, online identifiers | Yes |
| Customer records (Cal. Civ. Code §1798.80(e)) | Name, phone number, employment information you give us | Yes |
| Professional or employment-related information | Company name, job title, role, number of employees, state | Yes |
| Internet or other electronic network activity | Pages viewed, referring page, browser type, device information, timestamps, form source page | Yes |
| Audio, electronic or similar information | Recordings, transcripts and summaries of calls to our phone line, and text messages you send us | Yes (phone line only) |
| Inferences | Our assessment of whether your company may be a fit and how to follow up | Yes |
| Commercial information | The materials you requested (for example, the CFO's kit) | Yes |
| Protected classifications, biometric, precise geolocation, health, financial account, government ID | None | No. Please don't send us health or medical information about yourself or your employees. |
4. Where it comes from
- From you, when you fill out a form, request the kit, book a call, call or text us, or email us.
- Automatically, from your browser or device when you use the Site (for example, server logs kept by our hosting provider).
- From service providers that help us run the Site, scheduling and phone line.
- From public and business sources (for example, a company's website or business directories) that we may use to confirm company details such as headcount and industry.
5. How we use it (business purposes)
- Respond to your request, send the CFO's kit, and confirm your email address with a double opt-in link.
- Schedule, hold and follow up on calls you book, and answer calls and texts to our phone line.
- Review each request to judge fit (for example, company size and workforce) before following up.
- Send occasional updates about the program if you agreed to receive them. You can unsubscribe at any time.
- Connect you, at your request, with the program provider or a licensed insurance producer.
- Keep the Site and our records secure, prevent fraud and spam, and fix problems.
- Comply with law, respond to lawful requests, and enforce our Terms of Use.
We won't use personal information for purposes incompatible with these without telling you and, where required, asking for your consent.
6. Who we disclose it to
We disclose personal information for business purposes to service providers and contractors that process it for us under written contracts that limit how they can use it:
| Recipient | Purpose | Categories |
|---|---|---|
| Vercel Inc. (hosting, serverless functions, Blob storage) | Run the Site and store form submissions | Identifiers, professional information, internet activity |
| Calendly LLC (scheduling) | Let you book a 15-minute Fit Call. Calendly receives the details you enter on the scheduler. | Identifiers, professional information, internet activity |
| Smith.ai, Inc. (AI receptionist and phone answering) | Answer, record, transcribe and summarize calls and texts to our phone line | Identifiers, audio information, professional information |
| Google LLC (Google Workspace and Sheets) | Track and manage requests internally | Identifiers, professional information, inferences |
| Email delivery provider (when enabled; for example, Resend or Postmark) | Send confirmation links, the kit and updates | Identifiers |
| Professional advisors (lawyers, accountants) | Legal, tax and compliance advice | As needed |
At your direction. When you ask us to connect you with the program, we disclose your business contact details and request to Elysian Healthcare LLC and/or the licensed insurance producer or carrier that would serve your company, so they can respond. We may receive compensation when a referral leads to business. To be cautious, we treat these referrals as a potential “sale” or “sharing” of personal information (see Sale and sharing), and we won't refer you after you opt out.
Legal and safety. We may disclose information to comply with law or legal process, to protect rights and safety, or as part of a merger, financing or sale of all or part of our business, subject to this Policy.
7. Sale and sharing
Referrals to licensed providers. Pre-Tax Playbook is a lead-generation and educational resource, not an insurance company or agency. When you ask about the program and your company looks like a fit, we may refer your business contact details and request (identifiers and professional information) to Elysian Healthcare LLC and/or a licensed insurance producer or carrier. We may be paid when a referral leads to business. California's definitions of “sale” and “sharing” are broad, so we treat these referrals as a potential sale or sharing of personal information and give you the right to opt out. In the past 12 months, this is the only kind of disclosure we have treated this way.
How to opt out. Use Do Not Sell or Share My Personal Information (the link is in every page footer), email privacy@pretaxplaybook.com, or turn on a Global Privacy Control signal in your browser. When you opt out, our forms tag any request you submit from that browser as opted out, and we won't refer it to a provider unless you later ask us to connect you. To opt out for information we already hold, send the request form or email us. We process opt-outs within 15 business days and don't ask you to opt back in for at least 12 months.
Advertising. We don't share personal information for cross-context behavioral advertising, and the Site doesn't currently use advertising or analytics cookies. If that changes, we'll update this Policy, ask for consent through our cookie banner, and honor opt-outs and GPC.
We have no actual knowledge of selling or sharing the personal information of consumers under 16.
8. Sensitive personal information
We don't request sensitive personal information (as the CPRA defines it), and we don't use or disclose it to infer characteristics about you or for any purpose that triggers the right to limit. If you volunteer it (for example, health details in a message), we'll use it only to respond to you, and you can ask us to delete it. Please don't include medical information about yourself or your employees in forms, calls or emails.
9. How long we keep it
| Record | Retention |
|---|---|
| Kit requests, contact and call requests, and related notes | Up to 24 months after our last interaction, then deleted or de-identified |
| Call recordings and transcripts (phone line) | Up to 90 days in the phone-answering service; summaries are kept with the related request |
| Calendly bookings | Up to 24 months after the meeting date |
| Email unsubscribe (suppression) list | As long as needed to honor your choice |
| Privacy-rights requests and our responses | At least 24 months, as California regulations require |
| Server and security logs (hosting provider) | The hosting provider's standard retention, typically days to weeks |
10. Your California privacy rights
If you are a California resident, you have the right to:
- Know and access the categories and specific pieces of personal information we collected about you, the categories of sources, our purposes, and the categories of recipients;
- Delete personal information we collected from you, subject to legal exceptions;
- Correct inaccurate personal information;
- Opt out of the sale or sharing of personal information (including referrals to licensed providers, which we treat as a potential sale or sharing; see section 7);
- Limit the use and disclosure of sensitive personal information (we don't use it for purposes that require this right; see section 8);
- Data portability, meaning you can receive your information in a usable format; and
- Non-discrimination and no retaliation. We won't deny service, charge a different price, or provide a different quality of service because you exercised your rights. We don't offer financial incentives for personal information.
Shine the Light. We don't disclose personal information to third parties for their own direct-marketing purposes (Cal. Civ. Code §1798.83). A provider we refer you to may contact you only about your inquiry.
11. How to exercise your rights
- Online: the request form on our Your Privacy Choices page.
- Email: privacy@pretaxplaybook.com
- Mail: Pre-Tax Playbook, a division of Seven16 Group LLC, Attn: Privacy, 325 Adams Drive #504, Weatherford, TX 76087
Verification. To protect you, we verify requests by matching information you give us (for example, the email address you used) with our records, and we may ask you to confirm by email. You don't need an account. Authorized agents can submit a request with your signed permission; we may ask you to verify your identity directly. Timing. We confirm receipt within 10 business days and respond within 45 calendar days. We may extend once by 45 days, with notice. Cost. Requests are free. We may decline, or charge a reasonable fee for, requests that are manifestly unfounded or excessive. Appeals. If we decline your request, you can appeal by replying to our decision or writing to the contacts above with “Appeal” in the subject. We'll respond within the time the law requires.
12. Global Privacy Control (GPC)
We honor the Global Privacy Control signal. If your browser sends GPC, we treat it as a valid request to opt out of the sale and sharing of personal information for that browser, keep advertising and analytics cookies off, and show you that the signal was honored. If we know who you are (for example, because you submitted a form), we'll also apply the opt-out to that record where we can match it.
13. Other U.S. states
Residents of other states with consumer privacy laws (for example, Colorado, Connecticut, Virginia, Utah, Texas and Oregon) may have similar rights: to access, correct, delete and get a copy of personal data; to opt out of its sale, targeted advertising and certain profiling; and to appeal our decision. Use the methods in section 11. If we deny your appeal, you can contact your state attorney general.
14. Email, calls and texts
We send marketing email only if you opted in. Every message includes our postal address and an unsubscribe link that works for at least 30 days after sending. Calls to our phone line may be answered by an AI receptionist and recorded and transcribed, and you'll be told this at the start of the call. We send text messages only in response to your call or request, and you can reply STOP to opt out.
15. Cookies
By default we use only essential storage. Optional features, such as the embedded Calendly scheduler, load only after you agree or click to load them. See our Cookie Policy, and change your choices any time in .
16. Children
The Site is for businesses and isn't directed to anyone under 16. We don't knowingly collect personal information from children.
17. Security
We use reasonable safeguards, including encrypted connections (HTTPS), private storage for form submissions, signed time-limited links, and limited access. No method of transmission or storage is completely secure.
18. Changes to this Policy
We'll post any changes here and update the “Last updated” date. If a change is material, we'll also give notice on the Site.
19. Contact us
Pre-Tax Playbook, a division of Seven16 Group LLC
Seven16 Group LLC, a Wyoming limited liability company
325 Adams Drive #504
Weatherford, TX 76087
Privacy contact: privacy@pretaxplaybook.com